Breaking through the barriers to expand real-world data use across pharma

Pharma companies are engaged in a never-ending quest to get more effective, safer therapies to patients in a faster and more accessible manner.  They are constantly looking for ways to innovate, whether that’s exploring new drug classes for rare diseases or creatively connecting with audiences to enhance equity across communities in need. But there are […]

RWD and GenAI: How technology’s new power couple will revolutionize life sciences

Generative AI (GenAI) is quickly proving itself to be one of the most transformative technologies of our time with its ability to synthesize data and create new content as well as (or sometimes better than) its human creators.  But GenAI needs a powerful partner if it’s going to wow users with high-quality, trustworthy, bias-free results: […]

COTA and Hackensack Meridian Health at ASCO 2024

Compared to information from clinical trials, real-world data (RWD) provides oncologists and cancer researchers with data on how diverse groups of patients are treated in current clinical practice. Researchers from Hackensack Meridian Health and COTA teamed up to analyze real-world treatment outcomes for people with multiple myeloma – a type of blood cancer. The findings, […]