Privacy Policy

COTA, Inc. (“COTA”) is committed to maintaining the privacy and security of your personal information in compliance with all applicable laws. We collect and process your personal information fairly and lawfully and in order to carry out our lawful business activities. We value our relationship with you and take your privacy seriously.

The purpose of this Privacy Notice is to identify how we may process, collect, store, disclose, share and use your personal information that we collect in connection with your use of our website (www.cotahealthcare.com) and dependent pages (the “Site”). California residents may access the Notice of Collection of Personal Information and Privacy Policy with information and rights required by the California Consumer Privacy Act (CCPA) through the link here. This policy does not apply to our services involving the collection of Protected Health Information (“PHI”) under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) because we do not collect PHI on or through the Site. Information about our privacy and security policies applicable to our services involving the collection of PHI shall be provided at the time you contract with us for such services related to PHI.

We may update this Privacy Notice at any time by posting the amended version on this Site including the effective date of the updated version. By accessing the Site after we post such changes to this Privacy Notice, you are deemed to have accepted such changes. Please check this Privacy Policy regularly and before you submit additional personal information via the Site.

The Information We Collect About You

What is personal information?
For purposes of this Privacy Notice, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identifiable individual or household. Personal information does not include publicly available information or information that is de-identified or aggregate consumer information.

We may collect and otherwise process personal information through or on the Site in various ways:

  • when you voluntarily provide us with information;
  • when you communicate with us concerning requests for information regarding our services;
  • through automated means when you use our Site including through use of “cookies,” web beacons, tags, pixels and other similar technologies that track your online activity, including your use of our Site; and
  • through information provided by third party vendors who analyze your usage of our Site, such as Google Analytics.

By accessing our Site or social media pages, including submitting personal information to us, or requesting information concerning our services, you consent to the collection, use, sharing and disclosure of your personal information as set forth in this Privacy Notice, as it may be updated from time to time.

Types of Personal Information We Collect
We may collect and use the following types of personal information on or through the Site.

  1. Personal Information You Provide to Us
    1. Personal contact details, such as name, mailing addresses, telephone numbers, and email addresses;
    2. Social media account information (if you use the option to log in to your social media and view our social media pages, we will receive the personal information included in your public profile); and
    3. Any personal information you elect to provide when you use the messaging form on our Site or otherwise communicate with us through the Site.
  2.  Automated Collection of Personal Information
    In addition to any personal information you choose to provide us, we and our third party service providers and advertisers may use a variety of technologies to automatically collect certain personal information whenever you visit or interact with the Site. This information may include information we automatically collect as you browse the Site, including your IP address, device type or client/user identifier, device advertising IDs, browser type/identifier, operating system, pages visited, and other similar information.
  • Cookies: Our Site uses “cookies” and similar technologies. Cookies are small text files sent by your computer or device each time you visit our Site, which are unique to your browser or device. Cookies make web surfing and browsing easier for you by saving your preferences so that we can use these to improve your visits to our Site. We use both first party cookies and services provided by third parties using third party cookies or tracking technology to provide us with information concerning your activity on our Site and to provide you with advertising. Third parties may use third party cookies on our Site to collect information for when you visit their websites for their own business purposes. Cookies help us learn which areas of our Site are useful and which areas need improvement. We use information from cookies and tracking technologies (e.g., pixels, web beacons, tags) in order to improve and customize your browsing experience, for analytics and metrics about your visits to our Site (e.g., the information concerning the length of your visit to our Site, where your visit originated from) and for marketing our services to you. Other cookies are necessary for the Site to function properly or enhance the Site’s performance, security and functionality. By using our Site, you consent to the use of all cookies and tracking technologies.
    • You can choose whether to accept cookies by changing the settings on your browser. Please consult your Internet browser’s documentation for information on how to do this. You may also reject non-necessary cookies by accessing our cookie notice and making a selection. However, if you choose not to accept essential or functional cookies through your browser, the Site may not function properly and some features may not work as they were intended. When we use cookies or other similar technologies, we may set the cookies ourselves or ask third parties to do so to help us.
    • Cookies we use may be either persistent or temporary (or session) cookies. A persistent cookie retains user preferences for a particular website allowing those preferences to be used in future browsing sessions and remains valid until its set expiration date (unless deleted by the user before the expiration date). A temporary cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
  • Tracking Technologies, such as Pixels, Beacons: We and our third party partners may use pixels or beacons on the Site to count how many users visit certain pages or content, for analytics and metrics about your visits to the Site, and to serve you advertising.
  • Third Party Technology: We may use third party technologies to improve our marketing programs and content, and to target advertisements to you. We do not control and are not responsible for third party tracking technologies that may be used on our Site. Such third parties may serve you content based on tracking you across different websites. You consent to potentially encountering third party tracking technologies when you use our Site.
  • Third Party Advertisers: Third party vendors, including Google and LinkedIn, use cookies and other technologies to serve ads based on your visits to the Site. Those third party cookies enable those advertisers to serve ads to our users based on previous visits to our Site and other sites on the Internet. These technologies are able to link your other Internet activity with our Site for purposes of providing you with advertising that you may be interested in. Users may opt-out of the use of third party cookies, including by visiting the Google Ad and Content Network privacy policy, or through their browser settings. We have implemented the following third party advertising in connection with our Site:
    • Google
    • LinkedIn
  • Session Replay Technologies: We use software provided by Hotjar to record user sessions constituting renderings of real actions taken by visitors as they browse our Site. This software captures mouse movements, clicks, taps and scrolling across multiple pages on desktop and mobile devices. We use this technology to improve our Site.

How We May Use Information About You
We collect and use personal information for the legitimate business purposes of COTA. These purposes include to provide you with information concerning our services, to fulfill the purpose for which you provided us with your personal information, to communicate with you, to market our services to you, to improve the functionality and effectiveness of our Site, to protect the security of our Site, and to comply with applicable law, rules or regulations. We may use your email address, for example, to communicate with you and to provide you with advertisements concerning our services.

Who We May Share Your Personal Information With
We do not sell your personal information to third parties.

In some instances, we may retain other companies and individuals to perform functions on our behalf, including, but not limited to, web hosting platforms, web analytics, and customer service providers. Such third parties may be provided with access to your personal information to perform the functions for which they have been retained. COTA requires its service providers who provide services on our behalf to maintain the privacy and security of your personal information.

We may share your personal information with third party advertisers for marketing purposes. We may share your email address with third parties who provide marketing services on our behalf to compile lookalike audiences for targeted advertising. The use of your email for this purpose will not result in you being sent advertisements by the third party.

We may disclose any information, including personal information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request, to protect ourselves from fraudulent or illegal activity, and to defend against legal claims.

How We Safeguard Your Personal Information
We are committed to maintaining the security of your personal information in compliance with all applicable laws and our policy. We take commercially reasonable steps to protect personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction.

How Long We Store Your Personal Information
We do not retain your personal information for longer than is necessary to fulfill the business purposes for which the information is being collected or processed or in order to comply with applicable legal or regulatory requirements. Personal information will be maintained for at least the minimum time period required under COTA’s records retention schedules.

Your Options Regarding Your Personal Information
You have choices about how we use your personal information to communicate with you and send you marketing information. You can opt out from receiving future marketing communications from us at any time by:

  • Using the unsubscribe function in the email or marketing information you receive from us; or
  • Contacting us as set forth under “How to contact us” below.

In addition, you have choices available to you through the device or browser you use to access the Site regarding your cookies and other browser settings. For information about privacy settings on your browser, see, for example, Google Chrome.

Our Policy On Children’s Information
Our Site is not intended for use by children under 13 years of age. No one under age 13 may provide any information to us through the Site. We do not knowingly collect or use personal information from children under 13. If you are under 13, do not access, use, or provide any information on the Site or on or through any of its features. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us.

Links to Other Websites and Services
The Site may have links to other websites that are not operated by us. We have no control over how these websites may collect your information and no liability for the practices, policies and security measures implemented on these websites. You should read the privacy notices on those other websites before you submit your information through them.

Do Not Track Requests
We do not presently respond to browser ‘do not track’ requests. We do not control and are not responsible for third party tracking technologies that may be used on our Site. Such third parties may serve you content based on tracking you across different websites. You consent to potentially encountering third party tracking technologies when you use our Site.

How to Contact Us
If you have any questions or concerns about our use of your personal information, please do not hesitate to contact us through any of the methods listed below. If you have a complaint or concern about how we are using your personal information, then we will work to address such concern(s).

COTA, Inc.
609 Greenwich St., 4th Floor
New York, NY 10014
Email: info@cotahealthcare.com
Telephone: 866-648-3833

Effective Date: February 28, 2022
Last Updated: February 28, 2022