BOSTON, February 2, 2022 — COTA, Inc., an oncology real-world data (RWD) and analytics company, announced today that Paige Whitney will join the executive leadership team as Senior Vice President of Life Sciences. Paige is responsible for growing the company’s industry partnerships and strengthening COTA’s position as a leading provider of oncology RWD.
Paige brings more than 20 years of business development experience, all of which has been in the healthcare industry. Prior to COTA, Paige spent five years at Aetion, a real-world evidence company, where she was instrumental in accelerating growth. As a result, she is well-versed in both the value and complexities of RWD and evidence generation. Before Aetion, Paige spent more than a decade at Premier where she drove RWD adoption to improve patient care.
COTA has made diversity and inclusion a priority with a focus on building a team of executive leaders with diverse backgrounds, expertise, and points of view. With Paige’s promotion, the company’s leadership team is predominantly female with seven out of ten members identifying as a person of color.
Paige’s immediate priority is to expand her team to meet the growing demand for COTA’s RWD across the pharma ecosystem. Additionally Paige will play a leadership role in developing the go-to-market strategy for the company’s new data offerings, advanced analytics, and evidence generation capabilities.